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This web site davaltoptical.com has the following in the web page, "Mon, Tues, Thur, Fri." We noticed that the webpage also stated " Welcome To Davalt Optical Jacksonville Optician and Eyewear Boutique." It also said " Serving the Jacksonville and North Florida Area For Over 26 Years. We thank you for visiting our website! We are a small boutique style optical shop in the historic Five Points Shopping District. We specialize in the latest fashions in eyewear and the newest and best technologies in eyeglass lenses. Let us help you find the perfect fit and style to match your face and lifestyle." The header had Davalt Optical as the highest ranking optimized keyword. It is followed by jacksonville optician, eyewear boutique, and jacksonville optical store which isn't as ranked as highly as Davalt Optical. The next words davaltoptical.com used was jacksonville eyeglasses. jacksonville sunglasses was included but might not be understood by search engines.